LittleLaw Looks At… The Legal Framework for Deepfakes

Coinciding with the democratisation of technology (the rapid increase in accessibility of technology), the emergence of “deepfakes” has experienced a meteoric rise. The term “deepfake” is an apt amalgamation of “deep-learning” and “fakes”, two concepts which exist independently of one another, but when combined have a greater, more ominous meaning. Deepfake is the term used whereby somebody’s face (and typically words) are superimposed onto another’s body in a video, changing the content of their expressions and speech for any agenda imaginable, often with nefarious intent. Indeed, with remarkable ease, we are now enabled to change people’s words and actions.