Primed for Law: Amazon edges into the legal services arena

October 31, 2019

2 min read

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What's going on here?

On the 1st October, the Amazon Intellectual Property Accelerator was launched. The program helps US brands to obtain intellectual property (IP) rights and brand protection in Amazon’s stores more quickly. 

What does this mean?

A common difficulty experienced by SMEs (small and medium enterprises) is finding low-cost, expert legal guidance on the trademark process. Through a fixed price model, Amazon’s IP Accelerator offers American SMEs cost-effective solutions to protect their ideas. 

The IP Accelerator connects businesses with an Amazon approved network of trusted IP firms that provide high quality routine trademark registration services at competitive, pre-negotiated rates. Such services include trademark searches ($500), trademark applications ($600) and comprehensive brand reviews ($1,800). The firms also offer other services, however, the price for these would have to be negotiated between the firm and the business.

What's the big picture effect?

When a business works with one of the trusted IP firms and a trademark application is filed, it is likely to be a strong candidate for registration with the US Patent and Trademark Office. In the time between application and registration, Amazon will give these accelerated brands  a secondary benefit; the businesses will be able to access brand-protection features which are otherwise only available for brands that are registered. This could mean that the brands could be protected for months, or even years, before the trademark registration is officially issued.

Businesses will be contacting the firms directly and will not be paying Amazon a penny. Regardless, Amazon, and primarily its customers, will benefit from giving businesses easier access to IP firms due to its interest in protecting the brands on its platform and fighting their counterfeits

Amazon already allows businesses using its platform easier access to a number of services such as accounting, shipping, and tax registration on its Service Provider Network. With its latest addition of IP, it would not be surprising to see other areas of law, such as corporate, introduced in the near future.

Report written by Heerim Hwang

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